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This domain route27sa.com has the following in the web site, "Cape West Coast, South Africa." We observed that the website also stated " The West Coast Road R27 takes the visitor from the busy, city life of Cape Town to a world of peaceful villages, rugged coast lines, endless stretches of beach and warm, friendly folk." It also stated " The West Coasts Mediterranean climate promises long, sun-drenched summer days, green winters and in spring time, fields of indigenous flora fed by cool ocean mists. Fill your vision and soul with the splendour of this ancient landscape -." The header had R27 as the highest ranking keyword. It was followed by accommodation, west coast, and weskus which isn't as ranked as highly as R27. The next words the site used was crayfish. aurora was also included but might not be understood by search crawlers.